Crowdfunding

New Crowdfunding Tool and the State of Equity Crowdfunding, April 2013

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We have created a crowdfunding assessment tool for everyone who is considering launching a project. Check it out here. Even if you aren’t thinking of launching a new business idea–or new product–crowdfunding is worth a look. Deloitte predicts that crowdfunding portals will raise $3 billion in 2013. With the SEC expected to finish writing regulations in accordance with the 2012 JOBS Act, crowdfunding will expand from donation-based to equity-based funding in the near future. As of right now, crowdfunding websites cannot start soliciting smaller companies and potential investors until the SEC finishes rules governing the process. All this stems from the The JOBS Act passed in 2012. It allows companies to raise up to $1 million a year via equity-based...

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The 3 Phases of a Crowdfunding Project

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At IM4C, we recognize 3 phases to a successful crowdfunding project The pre-campaign phase The actual crowdfunding campaign and the post campaign, or what can be called the “Go to market, go to production” phase Pre-launch is the strategic phase, where one develops and plans out the entire product life cycle. There is a long list of activities to address before you ever begin your campaign, including Recruit your product team Develop the product prototype, Line up your production partners, sub-contractors and suppliers Determining who the target market will be Determine who your social media crowd should be, and how to best engage them You should also have a rough idea on how the product should be marketed and which channels it could be sold through Of...

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