Preparing a request for proposal (RFP) is a good preliminary step in finding the right vendor to outsource any large-scale project. The main goals of the RFP procurement process are typically the following: Determine which vendor or vendors would be suitable to bring in on the project Determine the relative cost of the project Identify and …
Beware The Mortal Sins And Common Mistakes of SEO Agencies
It disturbs me when I find a SEO agency leading a client’s website down the path of online marketing ruin. Peel away the smooth use of buzz words and sadly the search optimization tactics employed often seem to be either of questionable merit or not in the client’s long-term interest. Not surprisingly these SEO “tricks” …
LOMO Marketing – Merging Local Marketing and Mobile Marketing
We are witnessing the marriage of local and mobile marketing, call it LOMO marketing. Simply put, the smart phone medium is growing in importance for businesses wanting to interact with prospects and customers. People who are using their smart phones are more than likely out of the house and actively searching and interested in your …
Internet Marketing, Reviewed
Internet Marketing For Companies will be a concise guide through the ever-changing world of interactive marketing. Whether its local and mobile marketing, universal search, or social media trends we’ll highlight what you need to know.
Should You Disable Google Analytics When Adopting Omniture
Omniture is one of the premiere paid web metric software services on the market today. Yet its detailed functionality has been cloaked to many who have never gotten their hands on the application. I have been fortunate enough to participate in several Omniture implementations and have been very pleased with its capabilities once implemented properly. …
Twitter Squatting – The New Domain Game
Does your brand or small business own itself on Twitter and Facebook? Then its time to catch up…create and register your copyrighted names immediately. Even if your business isn’t active in social media, at least protect your brand from others. Don’t rely upon the owners of the media to do the work for you. Here …
